Black Friday shopping is better online

I have never been shopping on Black Friday. I always say I want to, but the idea of having to take time out of work, wake up ridiculously early, sit in traffic, fight for the items I’m looking for, then risk them not being there, usually convinces me it’s better to just stay home. Of course, staying home doesn’t mean I don’t shop, it just means I’m a little smarter about how I shop.

For the most part, online shopping beats brick and mortar stores hands-down. It’s convenient, you can read about the product, check out online reviews, and you can often save money. Plus, you can easily check out several stores in just a few minutes to get the best price, and often get free shipping and no sales tax. There’s just one problem: Retailers don’t properly utilize online shopping. » read more