The partnership between Microsoft and News Corp seems odd

Sometimes, I feel like I’m missing something. As a blog owner, I like writing, and I like having people read what I write. You might notice that many blogs also advertise. Even though the typical blogger doesn’t make much money from their posts, some bloggers do quite well financially. Since advertising a blog can be costly, the dream is to get good placement in the results of the major search engines. Normally, high traffic can mean high revenue, while reduced traffic can mean less revenue. That’s why News Corp’s Rupert Murdoch has me puzzled.

There’s no doubt that Rupert Murdoch is a bright, successful guy. That’s why his latest idea seems to be risky: Removing all of his newspapers from Google’s index. News Corp owns well-known newspapers such as the Wall Street Journal and The Sun. Murdoch seems to feel that Google is unfairly benefiting from News Corp’s content. In the past, Murdoch had mentioned ending their use of a free model and going to a subscription format. Now, another plan may have surfaced. » read more