Posts Tagged ‘News Corp’

 

News Corp set to lose big on Myspace

Rupert Murdoch of News Corp

Rupert Murdoch seems confused when it comes to Myspace.

Rupert Murdoch’s News Corp. purchased Myspace in 2005 for $580 million. Six years later, the site is losing money, and is reportedly for sale. The price? Likely between $20 million and $30 million. That was a spectacular failure, if I’ve ever seen one.

In 2005, Myspace had a huge advantage in the social networking market. Now, it’s just a footnote in the short history of the industry. As I think about the sale of Myspace, I can’t help think about the AOL Time Warner merger. That was another case of a traditional media company failing to blend with an online entity. AOL still has a pulse, and has some potential for future growth. As for Myspace, I hope the next owners are creative. » read more

 
 
 

Rupert Murdoch is half right

I’m glad to see Rupert Murdoch come out so strongly against government intervention in the media. Some lawmakers have suggested that the media might need government assistance due to the effect of the internet on the changing industry. One idea involved converting newspapers to nonprofit organizations. Murdoch is right to criticize these types of ideas, along with regulations which prevent companies from owning newspapers and TV stations in the same market. It’s funny how government hampers competition, then offers a bailout of sorts.

Besides government intervention, Murdoch once again commented on the future on online media. Specifically mentioning the “theft” of material by aggregators, and the failure of the current business mode. Murdoch has recently stated his intention to move to a subscription service, and there have been rumors about removing Newscorp’s sites from Google and providing exclusive access to Bing (for a price, of course). For as right as Rupert Murdoch is on government intervention, he is wrong about his ideas for the future of media. » read more

 
 
 

The partnership between Microsoft and News Corp seems odd

Sometimes, I feel like I’m missing something. As a blog owner, I like writing, and I like having people read what I write. You might notice that many blogs also advertise. Even though the typical blogger doesn’t make much money from their posts, some bloggers do quite well financially. Since advertising a blog can be costly, the dream is to get good placement in the results of the major search engines. Normally, high traffic can mean high revenue, while reduced traffic can mean less revenue. That’s why News Corp’s Rupert Murdoch has me puzzled.

There’s no doubt that Rupert Murdoch is a bright, successful guy. That’s why his latest idea seems to be risky: Removing all of his newspapers from Google’s index. News Corp owns well-known newspapers such as the Wall Street Journal and The Sun. Murdoch seems to feel that Google is unfairly benefiting from News Corp’s content. In the past, Murdoch had mentioned ending their use of a free model and going to a subscription format. Now, another plan may have surfaced. » read more

 
 
 

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